Marketing Plan-Strategy for Educational Institutes in India [84% Success Rate]
|
|
After various feedback from tier-1 marketing agencies of top University and Educational Institutes, below are the lists of marketing strategy for educational institutes.
- Life-Cycle Marketing: - LCM is one of the hot trends to tap your target students for enrollment, how? Please go through the points.
1) If you are University: - Target group higher education segment: - UG/PG Aspirants from India/International
: The strategic tie-up with Test-Preparation companies, who provides JEE/CAT/CLAT/Others various entrance exams test-preparation services to your target group students:
2) If you are Coaching Institutes: - Target group K-12 segment: - Coaching Aspirants from India/International
: The strategic tie-up with School Teachers, who provides teaching services to your target group students:
3) If you are Online Certification Provider: - Target group Freshers/Working Professional: - Skill Enhanced Aspirants from India/International
: The strategic tie-up with Job Portal and Colleges & Universities, who provides ready made the job of your target group students:
Â
Â
Â
- Participate in Education Fair
- Participate in Online Forums
- Tie-ups with Education Counsellor/Career Assessment Companies
- Alumni Marketing aka Brand Ambassador
- Purchase of Direct Response Leads
- Acquire a niche player of your target group
- Do bulk 0.50 paise transfer with transaction name of your institute to the target group
Â
- Avoid PPC/Bulk-SMS/Database Calling or any other medium of cheap and heavy cost advertising that spoil your money and brand name
Â
Categories: None